Exely brings AI tools for smart insights and direct revenue growth to ITB Berlin 2026

At ITB Berlin this year, Exely is showcasing its AI-powered solutions, a set of AI tools designed to help hotels grow direct bookings through smarter content, a better guest experience, and data-driven decisions.

AI is one of the strongest trends in the hospitality industry today. While many AI tools focus on automatic routine tasks, Exely’s approach is different. Many hotels have already automated a large part of their daily operations, the next step is improving how they sell online and how effectively their website converts traffic into direct revenue.

Exely does not build products to launch them then forget about them. The company’s focus has always been on direct bookings via Booking Engine and measurable revenue results for hotels. That is why Exely uses AI to enhance Exely Booking Engine results by improving website conversion and increasing direct bookings. Its AI-ready set of tools help hotels identify booking barriers and turn guest data into concrete actions that directly impact revenue.

Upgrading hotel direct sales

Exely AI Tools focus on direct revenue growth. They help hotels understand what guests struggle with on their website, what drives booking decisions, and what hidden issues impact conversion.

AI Website Quality Scoring. This tool checks whether a hotel’s website content is complete, clear, and easy to understand for both real guests and AI search systems. It scores its content quality and highlights areas of improvement.

AI Ready Website Development. Exely also develops hotel websites designed for the new AI-driven search environment. It builds websites with the technical structure and content logic that help hotels stay visible in AI search results and turn that visibility into direct bookings.

AI Website Assistant. This is an AI chatbot on the hotel website that guides guests through the booking journey. It answers questions instantly, helps guests find key information, and supports decision-making right when guests are ready to book.

According to Exely’s data, 60% of guests leave a hotel website if they can’t find the information they need. Instead of spending more on ads to attract new traffic, hotels can use the AI Assistant to convert hesitant visitors into bookings and maximize the value of their existing traffic.

AI Website Request Insights. This tool analyzes chat requests and shows what guests ask most often. It helps hotels identify missing content that directly affects conversion rates.

AI Review Analysis and Sentiment Insights. This automatically detects key topics and sentiments in guest reviews across languages. Hotels can see what drives negative feedback, what guests value most, and where service issues may soon impact ratings and bookings.

AI Content for Rate Plans. This solution generates guest-friendly rate plan descriptions. It helps guests understand what is included, reduces confusion at the booking stage, and supports more confident purchase decisions.

Visitors to ITB Berlin 2026 can discover more about Exely’s AI tools on the company’s stand at the show (Hall 8.1, Stand 147). Hotels can run their hotel website through AI Website Quality Scoring and receive a quality assessment with practical recommendations.