Expedia announces trivago buy
Expedia, Inc. has announced an agreement to acquire a 61.6% equity position in trivago, a hotel comparison metasearch site headquartered in Dusseldorf, Germany, for total price of €477 million (approximately US$632 million, based on current exchange rates).
Expedia points to trivago’s growth and strong brand as reasons for the buy in a public statement on the deal.
Trivago was launched in 2005 by Dusseldorf-based founders Peter Vinnemeier, Malte Siewert, and Rolf Schrömgens.
Expedia cites its revenue as doubling every year since 2008 as a key reason for the buy. The site expects to deliver about a €100 million in net revenue for 2012.
The deal is expected to close in the first half of 2013 pending approval from relevant competition authorities. After the deal is closed, trivago will continue to function independently at its original headquarters in Dusseldorf, Germany.
Gretchen Kelly
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026