Expedia unveils new corporate name

Wednesday, 26 Mar, 2018 0

Expedia has changed its corporate name to Expedia Group to ‘better reflect its identity as a leading global technology company’.

It said the change ‘acknowledges the unique contribution of each individual Expedia Group brand and business to the success of the overall organisation’.

Mark Okerstrom, president and CEO, said the new name more clearly articulates ‘who we have become and who we aspire to be’.

Expedia Group brands include Hotels.com, Egencia, trivago, HomeAway, Orbitz, Travelocity, Wotif, ebookers, CarRentals.com and and Traveldoo.

Its stock will continue to trade on Nasdaq under the EXPE ticker symbol.

 



 

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Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.



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