Facebook saved my life
Last week, Norwegian Airlines launched an emoji-only URL to promote their newest flight route from Oslo to Las Vegas. Norwegian chose this out-of-the-box digital method to reach new audiences, including more ‘digitally-oriented’ generations. By using the Airplane-Slot Machine-Money emojis, customers are now able to access the Norwegian Airline’s site quickly and simply.
Passengers traveling to Orlando from New York’s LaGuardia Airport got a special treat this weekend – despite the fact that their flight was delayed for six hours. Included in the group of stranded passengers were the Broadway casts from Lion King and Aladdin. Luckily for their fellow passengers, the two Broadway-famous casts decided to make the time pass a little faster with a friendly sing-off, much to the other passengers delight. Video footage of their performance has since gone viral, amassing over 450,000 views.
We always joke that our world would be lost without social media sites such as Facebook and Twitter, but for one British woman, the joke became all too real last week. Sandi Allcock, 55, was enjoy a relaxing holiday in Greece when she had an accident which left her in a precarious position, stranded on the side of a cliff face. Luckily, she was able to upload a photo of the cliff to her Facebook page which lead emergency teams to her rescue.
How far would you go for a picture perfect selfie? Research has shown that tourists are choosing holiday destinations based on the ‘social return’ of their holiday trips, which applies to how feed-friendly travel moments are. Popular locations around the world are hopping on the selfie bandwagon and some have even created ‘selfie-excursions’ which guide travellers along the hunt for the perfect snapshot.
Sport fans unite! The latest social media campaign from tourist board, VisitEngland, is sure to get the attention of sport fans. VisitEngland is asking the public to send in personal nominations of their "home of sport" location as they try to define the birthplace of English sport. This campaign will coincide with the 100 day countdown to the 2015 Rugby World Cup. Using the hashtag #HomeOfSport, British athletes can send in their nominations and will be entered to win a selection of sporting experiences.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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