FCS Unveils Expanded Social Media Channels to Enhance Global Client Communications
FCS Computer Systems (FCS), a leading provider of comprehensive hospitality technology solutions, today unveiled completely redesigned and upgraded Facebook and Twitter pages, as part of a new global client communications initiative. Well known for providing the latest in guest-facing and back-end hospitality solutions, FCS is expanding its social media communications strategy to ensure that the latest trends are revealed through online marketing and communications. These new social media sites will be instrumental in conveying key company and product information to current FCS clientele around the world, as well as obtaining comments and feedback for future product development and growing the company’s already impressive market base.
As social networking continues to grow as a means to enlighten, engage and entertain, tools such as Facebook and Twitter are essential for businesses that wish to create a transparent, two-way dialogue with both clients and end users of the products they supply. With offices in more than 26 countries and clients spanning the globe, the new FCS Facebook page (http://www.facebook.com/FCSHospitality) and Twitter page (http://twitter.com/FCS_Hospitality) will provide company followers with an in-depth look at the company’s worldwide operations. On these sites, FCS will post general industry news in addition to company updates, press releases, photographs and tradeshow information. While the company has actively engaged with Facebook and Twitter from a corporate level, FCS executive Akina Ho will also be networking on an individual level through LinkedIn and the use of LinkedIn groups.
“With Facebook experiencing a near 40% growth in 2010 and Twitter’s users creating 55 million tweets per day, it was apparent that these were platforms FCS needed to take a serious look at for marketing purposes,†says Akina Ho, Vice President of Global Strategy and Business Development for FCS. “Being able to reach our target audience on their terms and communicate in a way that seamlessly integrates with their current methods of socialization will help FCS to create greater brand awareness.â€
Hospitality professionals including property managers, resale partners and journalists are encouraged to connect with FCS by liking Facebook.com/FCSHospitality and following @FCS_Hospitality. Those who participate in professional networking on LinkedIn can additionally request to connect with Akina Ho.
For more information on FCS and their portfolio of hospitality technology solutions, please visit www.fcscs.com.
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