Federal Minister says “Bloody” campaign a failure in Japan and other key markets
This morning at the ATEC Symposium 2008 in Newcastle, New South Wales, Federal Tourism Minister Martin Ferguson revealed that he beleived that Tourism Australia’s “Where the Bloody Hell Are You?” campaign, described by the Minister in error as “Where the Bloody Hell You Are”, a failure in Japan and other key tourism markets for Australia.
He also said that Tourism Australia must get its marketing right in future and that he would not be running Tourism Australia on a day to day basis, suggesting that other Ministers have been and would give them freedom.
He qualified that statement though by saying, “It is Tourism Australia’s responsibility and job to get it rightâ€.
A Report by The Mole from the ATEC Symposium 2008
John Alwyn-Jones
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports