Feefo offers video feedback as standard
Global feedback engine Feefo is now allowing video reviews at no extra charge to merchants.
For 2016, the ratings and reviews provider will offer the service as standard, instead of charging more as is the case for other review sites.
Travel clients that use Feefo include Monarch, Expedia.co.uk and Booking.com.
A Feefo spokesman said: "Overall, 93% of global travellers say their booking decisions are impacted by online reviews with 70% looking at up to 20 reviews in the planning phase.
"Video reviews are the perfect way to bring the customer experience to life in a genuine way.
"They also offer a more spontaneous and convenient way for customers to leave feedback, with videos able to be recorded and uploaded from a smartphone in a matter of minutes."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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