Ferry firms promote value with new ads
The appeal of ferry travel over airlines is being reinforced by a new Irish Ferries advertising campaign.
The push in national press, on TV and online is designed to drive out any remaining misconceptions that ferry travel is the ‘poor relation’.
Stena Line also launched of a new £3 million advertising campaign focusing on the core family and singles travel market.
The TV campaign will be reinforced by national radio, press and online ads that and will run over six months.
Irish Ferries’ head of passenger sales Declan Mescall said: “While Irish Ferries remain the low fares ferry company, we are also driven by our high standards and proud level of customer service, in stark contrast to the low service airlines.
“Having invested €500 million in our services in recent years we are now primed to drive home the message to any remaining ‘doubters’ that ferry is not just a cost-effective way to travel to Ireland but also a very pleasurable one, with a check-in time of just 30 minutes, five-star on-board facilities, no restrictions on luggage and no ‘hidden extras’.”
Phil Davies
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