Ferry firms promote value with new ads

Sunday, 16 Mar, 2009 0

 
The appeal of ferry travel over airlines is being reinforced by a new Irish Ferries advertising campaign.

The push in national press, on TV and online is designed to drive out any remaining misconceptions that ferry travel is the ‘poor relation’.
Stena Line also launched of a new £3 million advertising campaign focusing on the core family and singles travel market.
The TV campaign will be reinforced by national radio, press and online ads that and will run over six months.
Irish Ferries’ head of passenger sales Declan Mescall said: “While Irish Ferries remain the low fares ferry company, we are also driven by our high standards and proud level of customer service, in stark contrast to the low service airlines.

“Having invested €500 million in our services in recent years we are now primed to drive home the message to any remaining ‘doubters’ that ferry is not just a cost-effective way to travel to Ireland but also a very pleasurable one, with a check-in time of just 30 minutes, five-star on-board facilities, no restrictions on luggage and no ‘hidden extras’.”

 
by Phil Davies

 



 

profileimage

Phil Davies



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...