Final two weeks of Discover Hong Kong Challenge
The Hong Kong Tourism Board (HKTB) encourages members of the travel trade to take part in the 2006 Discover Hong Kong Challenge, a fun educational interactive online game, in its final two weeks. The Challenge is only available online and the closing date for the game is 15 December 2005. Travel agents can access the Challenge at www.SpecialistHK.com/Challenge or via the HKTB’s PartnerNet travel-trade web site.
The global Challenge is designed to arm retail and wholesale front-line travel agents with greater knowledge of the city’s new and existing tourism products, so they can promote Hong Kong more creatively and effectively. Divided into four parts, the game involves drag-and-drop, memory and quiz elements, culminating in an open-ended question that all contestants must complete.
Winners of the Challenge, who have completed all the sections and submitted the best-written responses, will be one of 100 who receive an exclusive familiarisation visit to Hong Kong in February 2006, when they can fully experience their own Journey of Discovery in the city.
The game will be followed up by a re-vamped on-line Hong Kong Specialist programme, providing training for agents.
Graham Muldoon
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