First Choice mainstream ‘valued at up to £880m’
First Choice could raise between £680 million and £880 million through the sale of its mainstream business.
The estimate came from banking group ABN Amro which said the purchase of the mainstream operation was a “must-do deal” for MyTravel, which is thought to be facing competition from Thomas Cook.
“If this transaction occurs, MyTravel shares could rise to 270p-300p. However, if it loses out to a competitor, shares could fall to 180p-200p,” a note from ABN Amro reportedly said.
Recommending First Choice shares as a ‘buy’ ABN Amro said: “We believe the mainstream business is worth £680m-£880m in a trade sale and the non-mainstream business is worth £1,083bn-£1,233bn as a retained asset.”
Report by Phil Davies
Phil Davies
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025