Fitness-Minded Hotels Increase Revenues, says new guide
Guest satisfaction with hotel fitness rooms? Not working out, and they are often a disappointment, said 64% of 300 business travelers contacted by Lieberman Research.
“An afterthought,” was the consensus.
Another 75% said the quality of workout rooms is inconsistent from one hotel to the next and more than half the travelers (55%) decided not to use a hotel workout room because it was in such bad condition.
At the same time, however, 59% of travelers said that the quality of hotel fitness facilities is an important factor in their choice of a hotel, and 69% said that a “state-of-the-art” fitness facility would favor that hotel in the selection process.
For those worried about a good workout, Fit Hotel Directory is now available. Organized geographically, it lists each hotel’s contact information and amenities, a description of the workout facility when provided, as well as color photographs.
Visitors can search for a hotel by clicking on their choice of state and city. A map of the country aids in selecting regions. The site also offers airline and car rental contact information as well as travel tips and a free newsletter.
“We’re in the process of adding hundreds of new US properties to the site and will be launching International sections by summer of 2007,” said spokesperson Steven Davis.
Report by David Wilkening
David
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