Five Star: new approach to luxury
Five Star Alliance launched what it called a new online luxury hotel booking Web site.
The company says most travel sites provide undifferentiated listing, search and marketing capabilities. That means luxury hotels are lumped in with discounted 3-star facilities, the company says.
“Travelers want to be able to make informed choices and luxury hotels want greater control over their brand and business,” said Five Star Alliance CEO Eric Koefoot.
“Five Star Alliance is the first site to answer both the needs of consumers and hoteliers with a unique combination of depth, insight and quality,” he added.
He said FiveStarAlliance.com provides unique details on luxury hotels such as suite recommendations to more exactly match a traveler’s preferences.
Travelers can search more than 1,000 luxury hotels by destination or name, or conduct customized searches.
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools