Flight Centre forward to the Future!
Flight Centre has unveiled an innovative new Shop of the Future design which will provide a blueprint for the company’s next generation shops and will include a host of special features for customers.
Key features of the state of the art store located in Melbourne’s Endeavour Hills Shopping Centre include:
An in-store LCD screen with rotating destinational imagery;
In-store customer terminals for client research;
An On-sale Now panel featuring current advertising campaigns and specials;
Swivelling consultant terminals that allow clients to view product and destinational images;
Improved world maps with feature destinations in brochure format below
Dedicated client areas; and
Comprehensive travel library with magazines, essential information and direct access to brochures.
Flight Centre Australian Executive General Manager Sue Garrett said the new design was fresh and modern and would showcase innovative marketing concepts and that signage and other key branding elements, including the popular Flight Centre captain, would also be more visible.
Ms Garrett said, “With the continued popularity of our shops, we felt the time was right to really focus on and enhance the holiday shopping experience for our customers.”
She added, “The new shops will be both interactive and dynamic for customers and will highlight the full range of travel products the company’s expert consultants offer and importantly, we have placed great emphasis on creating a welcoming atmosphere that will give customers a feeling that their holidays have begun from the moment they walk through the door.”
Ms Garrett said the shop and internet upgrades were part of Flight Centre’s ongoing strategy of improving its customer experience across all sales channels and it will continue to invest in its multi channel sales network, with an upgrade of its global shop network and an enhanced internet offering on the way. Flight Centre has also recently added Lonely Planet content to its Australian websites and is calling for tenders for an enhanced online booking facility.
Report by The Mole
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025