Flybe in £1.5m ad campaign
A £1.5 million brand advertising push has been launched by Flybe to drive people to a re-designed website.
The campaign will run throughout this month and follows the acquisition of BA Connect earlier this year.
The new site is being introduced in a two-phase approach with the first phase including a re-designed homepage, which will be followed by the launch of customer accounts pages and booking pages at the end of the week.
Chief commercial officer Mike Rutter said: “We’ve undergone a period of significant change over the past few months. We feel it’s now time to let our customers know about our enhanced customer service offering and expanded route network, while reassuring them about our commitment to providing a quality service and maintaining value for money low-cost fares.
“With over 80% of all bookings made online at flybe.com, it’s important that our website reflects our brand and our services. Our re-designed website and new brand campaign will play a key role in informing the travelling public of the considerable benefits of flying with Flybe.”
by Phil Davies
Phil Davies
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