FlyDubai – latest low cost carrier named
FlyDubai is the name chosen for the Gulf state’s first low cost carrier.
The airline will initially focus on regional flights within the Gulf region and surrounding countries.
Operations will be entirely separate from Emirates Airline and Group.
The brand identity and livery for FlyDubai will be unveiled in the coming months.
No date has yet been given for the start-up of the airline, although it is due to take off next summer.
Sheikh Ahmed bin Saeed Al-Maktoum, chairman of the new airline, said: “FlyDubai is a simple, yet powerful call to action. It makes an immediate link to our core business, which is providing no-frills flights to bring people to and from Dubai.
“The name also carries a strong association with the city of Dubai, itself a brand synonymous with excellence, reliability and an international, pro-business approach.
“FlyDubai’s operations will potentially cover an area of some two billion inhabitants.
“It will support Dubai’s commercial and tourism sectors by serving a new set of travellers, and providing them with affordable air links to popular, high-demand destinations.
“A lot of ground work has been done thus far, and I’m pleased to note that FlyDubai is on track to launch its first flights by mid-2009.”
The airline’s chief executive Ghaith al Ghaith added: “Since the government announced the formation of Dubai’s new low cost airline in March, it has been all systems go.
“We are recruiting for key positions, evaluating aircraft options and routes, working out our pricing and distribution strategy, and putting in place the structure and operational resources for the business.
“Efficiency is the pillar of our business model. In terms of our customer proposition, we will focus on keeping things simple and flexible.
“We want to make it easy for our customers to interact with us, and to have more control in how they book, purchase and select value-added services to their basic flight experience.â€
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season