Fred Olsen simplifies special offers
Fred. Olsen Cruise Lines has decided to bring its various special offers under a single banner – Anchor Fares.
From today, Anchor Fares will replace the existing Specialsaver and Latesaver fares, although fares currently in circulation in these two categories will remain until they expire.
The cruise line said the move is intended to make it easier for consumers and travel agents to identify its promotional ‘best buys’.
"In a sometimes confusing market place, with a plethora of promotional cruise offers and prices, we hope that the introduction of Anchor Fares will help our customers and trade partners by giving them a simplified pricing structure,” said sales and marketing director Nathan Philpot.
A special logo has been developed for the new offers, which come with certain terms and conditions.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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