Fried fish, beach hopping and out of office hours
Social media, by its very nature, does not follow the 9-5 pattern. New research suggests that travel brands should use social media outside of normal office hours to gain further reach and interact with an international audience. eDigitalResearch found that too many travel companies are not updating accounts at weekends or out of office hours even though customers require assistance. This research highlights the need for improved social media resource if platforms are to be fully utilised.
This week, we were introduced to the college student who decided to do something incredible during his semester abroad in China… he danced. What better way to document a trip than to film yourself dancing in every location you visit? It’s fun, it’s light-hearted and it’s our favourite viral of the week.
This week Sainsbury’s pun-tastic Twitter conversation with a fishy customer has become an internet sensation. When user @TeaAndCopy got in touch with the supermarket chain regarding his search for some battered cod it started an epic discussion which lasted four hours. Sainsbury’s social media representative David proved that its social media strategy couldn’t be working batter…
Managers believe harnessing social media and mastering networking are two of the most important areas they must get to grips with to secure future success – but admit that these are two of their biggest blind spots. In a survey by Chartered Management Institute (CMI), almost four out of five British bosses identified learning how to make the most of platforms such as Twitter, Facebook and Snapchat as an area they need to excel at by 2020 if the economy is grow and compete internationally. However, nearly 70% of the 750 leaders in UK business that the institute surveyed admitted they were "ineffective" at using social media. Siren Communications’ advice? It’s simple. Subscribe to our weekly social media round up.
Everyone is speaking about the January blues… Christmas has passed and the holiday season is a memory, what is there to be cheerful about? Lucky for us Travel Junction has launched their #BeachHop online game, and participants have the chance to win big, with weekly and daily prizes. The game is simple to play, so you really have no excuse, click through for some fun, right now.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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