Frontier CEO steps down amid rising customer complaints
Citing personal reasons, Frontier Airlines CEO David Siegel, has resigned with immediate effect.
Siegel’s departure comes two days after privately owned Frontier was ranked worst out of the nation’s 14 major airlines for complaints and on-time performance according to U.S. Department of Transportation data.
The DOT report said Frontier passengers were 34 times more likely to complain than the best ranked airline Southwest.
Denver based Frontier said chairman Bill Franke will lead strategy and finances and President Barry Biffle will take care of daily operations in the interim.
Siegel joined Frontier in 2012 and has been overseeing its transition to an ‘ulta low cost’ airline that has some of the lowest base fares but adds a variety of fees for other services.
Frontier has blamed much of its recent woes on the roll out of a new reservations system which has caused long wait times at call centers and frequent website outages.
Improving the customer experience and operational performance are immediate priorities, Franke said in a statement.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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