G Adventures buys UK youth tour company TruTravels
G Adventures has announced the acquisition of UK-based TruTravels.
TruTravels focuses on the youth travel and backpacker market.
It has a ‘TruCrew’ workforce of 25 based near London and 40 tour guides across Asia.
The company was established by Joe Fallon and Mark Pope in 2012 following an ‘epic backpacking trip’ and both will continue to run the business as partners and minority shareholders.
Its customer base is predominantly in the 18-25 year old demographic.
"We don’t want to change what TruTravels does. Our aim is to give them a boost so they can do more of what they already do so well, and we welcome them to the G Adventures family of brands as a complementary business," said G Adventures’ founder, Bruce Poon Tip.
"I realized we were missing a beat with a new, grassroots style of small group travel that was emerging for young people."
For Fallon and Pope it is an opportunity to continue serving their core market while leveraging G Adventures’ customer base and distribution network.
"Both brands’ sales are dominated by travel agency sales and both attract travelers from a number of different countries," said Fallon.
TruTravels joins other UK acquisitions including Travelsphere, Swan Hellenic and Page & Moy, which joined the G Adventures brand portfolio last year.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025