G Adventures expands executive leadership team
G Adventures announced two new additions to its leadership team.
Leah Shelly has been appointed Chief Community Officer, GTC (previously VP of People & Community Operations, G Adventures), and Michelle Hudema takes on the role of Chief Operating Officer, GTC (previously VP of Strategic Operations, G Adventures).
This is part of the strategic evolution for G Adventures and its sister brands within the G Travel Community (GTC), including G Touring (Travelsphere and JustYou) and TruTravels.)
As CCO, Shelly will lead the people and culture strategy across the G Travel Community, while Hudema as COO will continue to oversee revenue management, central operations, business intelligence, and business operations.
Hudema also takes on responsibility for global tour operations and buying for all GTC brands.
“These two leaders exemplify what makes G Adventures extraordinary,” said Jeff Russill, CEO of the G Travel Community.
“They’ve grown through the business, know it inside and out, and continue to drive us forward with innovation and purpose.”
Bruce Poon Tip, founder of G Adventures and chairman of the GTC added: “Leadership development and investment in our people is incredibly important to me and the GTC. We are the best in the world at building communities, and it all starts with our people.” says Bruce Poon
The appointments follow the successful completion of a major shared services transformation across the GTC brands.
Leah joined G Adventures in 2011 and has since held several senior roles, including Director of Global Learning and Engagement and VP, People, Community and Operations.
Michelle joined G Adventures in 2008 and has worked across nearly every part of the business, from the “Boombox” contact centre to operations, revenue management, and sales.
Related News Stories: G Adventures expands executive leadership team News - TravelMole G Adventures - TravelMole Winter adventures in New York State BA plans expansion in India TUI unveils expansion into Japan with the signing of TUI Suneo Otaru Romania tourism grows in 1H 25 thanks to international arrivals United expands winter schedule Qantas, Air France expand partnership Branson, Missouri: The Live Entertainment Capital of the World—A ...
Learn more about : G Adventures ( United Kingdom ) G Adventures ( N. America ) G Adventures ( Asia Pecific )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
TAP Air Portugal to operate 29 flights due to strike on December 11