G Adventures launches largest UK brand campaign

Thursday, Jun 23, 2022 0

Small-group adventure travel specialist, G Adventures is launching its largest brand campaign .

The month-long campaign has been designed to target would-be-travellers along their commuting journeys with emotive ads.

It runs across out of home, digital, social media, audio, and print media throughout June and early July.

The campaign timings takes into account planned tube strikes and targets travellers of all ages, highlighting the joys of group travel.

Popular commuter routes will feature lively artworks, across trains and railways stations.

London Victoria’s ticket barriers will be transformed into a gallery of travel moments while location-targeted Spotify ads and paid media runs across key commuter hotspots during peak hours.

G Adventures marketing director, Ant Stone, says the campaign has been designed to stop commuters in their tracks.

“With London office workers quickly returning to our capital. Being a travel brand that specialises in taking travellers out of their comfort zones, we recognised we had the perfect antidote,” said Stone.

Related News Stories :   G Adventures touts savings on summer trips     Tour helicopter crashes in Hawaii lava field     Thomas Cook brings back classic slogan for summer ad campaign     Mercury Holidays offers Tour Price Promise     Newmarket Holidays pushes Elvis tour     Golf Tourism Network puts Wisconsin in the spotlight

Learn more about :   G Adventures ( United Kingdom )  


Ray Monty

Most Read

ITA Airways are expanding, Andrew Bunn UKI and Nordics Manager explains

Pierfrancesco Carino VP International Sales of ITA Airways explains the strategy for the airline

Antigua and Barbuda Update on What’s New in the Hotel Sector

Get a sneak peak at the Antigua and Barbuda’s Vision 2032

Diversity within DMO’s and the European influence - We speak to Destinations International

Western Australia is open for business and we speak to Roger Cook Deputy PM of the state and MOT

Buy Now Pay Later Travel Customers Are Demanding It

Dana Young of Visit Florida turns the tables on Graham as they discuss visiting the Sunshine State

Buy Now Pay Later Travel: Customers are Demanding it

Thailand is now fully opened: Learn all about it from Markland Blaiklock, head of Centara Hotels

Crypto Payments For Travel What You What To Know

Chris King of Lightning Recruitment speaks about the issues surrounding hiring talent

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari