G Adventures launches largest UK brand campaign
Small-group adventure travel specialist, G Adventures is launching its largest brand campaign .
The month-long campaign has been designed to target would-be-travellers along their commuting journeys with emotive ads.
It runs across out of home, digital, social media, audio, and print media throughout June and early July.
The campaign timings takes into account planned tube strikes and targets travellers of all ages, highlighting the joys of group travel.
Popular commuter routes will feature lively artworks, across trains and railways stations.
London Victoria’s ticket barriers will be transformed into a gallery of travel moments while location-targeted Spotify ads and paid media runs across key commuter hotspots during peak hours.
G Adventures marketing director, Ant Stone, says the campaign has been designed to stop commuters in their tracks.
“With London office workers quickly returning to our capital. Being a travel brand that specialises in taking travellers out of their comfort zones, we recognised we had the perfect antidote,” said Stone.