G Adventures partners with GSTC for sustainable tourism global digital series
G Adventures has joined forces with the Global Sustainable Tourism Council (GSTC) as part of an industry-leading global digital series “Travel Redefined: Tourism for People and Planet”.
Produced in collaboration with Content With Purpose, the series showcases how sustainable tourism can create a positive impact for both travellers and destinations.
The digital series content will be available across GSTC’s global platforms and is available to view here.
As part of the digital series, G Adventures has produced two pieces of content that highlight the community tourism and follows G Adventures founder, Bruce Poon Tip, on a journey back to the Ecuadorian Amazon to visit one of their very first community tourism partners.
The series showcases how community tourism has been woven into its responsible business model since its very first trips in 1990.
“Community tourism is about including everyone in the tourism supply chain and everyone benefitting as tourism grows in these countries,” Bruce Poon Tip says.
It explores the principles and practice of community tourism, examining how meaningful cultural exchange can benefit both travellers and host communities while preserving local traditions.
“Travel is a privilege. There’s very few people on the planet who get to travel, and with that privilege comes great responsibility.”
The company’s approach addresses a critical gap in traditional tourism economics.
As Poon Tip notes in the thought leadership piece: “We’re going to some of the 40 poorest countries in the world. There’s a lot of people living below the poverty line and community tourism has the opportunity to bring those people into the tourism economy.”
The short documentary follows Bruce Poon Tip in the Ecuadorian Amazon to reconnect with an Indigenous family who hosted G Adventures’ very first trips 35 years ago.
In 1990, during one of the first product scouting trips in Quito, Bruce heard about an Indigenous community who lived in the Amazon.
He managed to organise a visit to meet the community, travelling by road and boat to the rural village of Pimpilala. It was here he first met Delfin, an Indigenous man, and his family.
Delfin and his family have now been hosting G Adventures travellers for over three decades.
Through the income earned through tourism, the community have been able to protect their Indigenous culture, remaining in their village while many other communities have had to move to the city in search of work.
Since 1990, G Adventures has pioneered the community tourism model, and now works with over 130 local communities to help tourism benefits reach the people who need them most.
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