G2 – alternative GDS player secures $10m funding
G2 SwitchWorks Corp. founder and CEO and Ex-Orbitz chief technology officer, Alex Zoghlin, announced at ResExpo 2005 that the company has secured $10 million of new funding.
The round was co-led by Norwest Venture Partners (NVP), a premier venture investor in information technology, and Texas Pacific Group’s TPG Ventures. Texas Pacific Group is a renowned investor in the travel industry having funded such players as Continental Airlines, America West Airlines and Hotwire.com.
G2 is focused on offering airlines an alternative GDS, which charges $1-2 per ticket versus the $10+ currently, charged by the major GDS.
Zoghlin said, “Our vision is to create the most efficient, automated travel distribution network and we now have the strategic partnerships and investors to make our vision a reality.”
G2 is currently booking passenger reservations from five major airlines – American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines and US Airways. It will soon be able to process reservations for six additional airlines including Alaska Airlines, America West Airlines, United Airlines and several airlines that do not distribute much of their fare content over GDS channels today.
G2’s launch customers include two of the top five US travel agencies as well as several other leading travel agencies and technology providers. This new funding will support G2’s continued growth, and enable the company to accelerate the expansion of its technology integration team and enhance its technology offerings and channels.
Charles Kao
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
WTTC global tourism reached record economic impact of 11 trillion in 2025