Get more wealth, more jobs, more fun from tourism

Multi eco-award winning Lancaster Hotel

Smart sustainable principles may provide the strength and durability to turn this battleground into a podium of success

Tourism faces enormous challenges in this period of economic chaos. There is pressure on margins, pressure on business , pressure on marketing and lack of available funds. Simply put – only the strong will survive.

Smart sustainable principles may provide the strength and durability to turn this battleground into the podium of success. There is no better time to identify and harness the massive practical power that sustainable principles can bring to tourism.

The masterclass offers the real opportunity to bring fundamental and long lasting beneficial changes the world of tourism – in particular YOUR tourism, through smart sustainability

Masterclass participants will learn from global thought and action leaders how to use up-to-the-minute techniques to bring economic, social, cultural and environmental benefits of sustainable tourism to destination communities.

For the first year community tourism destinations, tourism masters students and travel agents are offered substantial discounts to help them join the conversation.

Tour operators, NGOs, transport companies, Destination Management and Marketing Organisations and travel agents will learn and debate, network, envision and expand on…

At least 8 critically important subjects:

• ALL INCLUSIVE ARRANGEMENTS: cruises, day trips: important ways for destinations to benefit

• VOLUNTOURISM: Voluntourism: applications in a wide range of destinations

• FOOD AND WINE AND TOURISM: Food and tourism – the enormous current impact of food and wine on tourism- in particular the slow food movement and sustainability.

• STRATEGIC COMMUNICATIONS: Branding & social media: destinations as all-embracing brands for powerful marketing

• COMMUNITY TOURISM, DISRUPTIVE INNOVATION: Sustainable community tourism as a disruptive innovation: a real opportunity to change the face of tourism: Integrated Tourism Destination Development – multiplying destination benefits from – and opportunities to get – tourism.

• DROPPING SUSTAINABLE TOURISM PREFIXES: Dropping niches and prepositions: What does sustainable,ethical, responsible, eco mean as far as tourists are concerned?

• TOURISM FINANCING: How to get sustainable tourism financing and quick payback.

• TOURISM & CLIMATE CHANGE: Climate change, carbon emissions, fuel costs, food and water resources

Who will be leading the masterclass:

Mark Watson is director of Tourism Concern – He was the campaigns director of the human rights charity Stonewall and the Executive Director of One Planet Products before founding the charity UK Foundation for AIDS Research in 2009. He is passionate about tourism and development and is now well into his first year envigorating Tourism Concern and orchestrating tourism & human rights campaigns.

Catherine Gazzoli re-launched Slow Food UK at Highgrove with HRH The Prince of Wales and has since been named by Channel 4’s 4Food as one of "Britain’s most inspiring foodie ladies."  She has an enviable network of some of Britain’s best chefs behind her, supporting Slow Food’s ethos.

Gopinath Parayil is the Founder and Chief Executive of The Blue Yonder and Nila Foundation, Chief Ideator at The Blue Yonder Assocaites,Co-founder of Responsible Tourism Networking to name a few of his social and commercial enterprises. Outlook Business magazine has featured Gopi amongst the 50 Social Entrepreneurs in India. The Blue Yonder has won multiple international awards and recognition for their responsible tourism initiatives.

Professor Stefan Gossling is one of the world’s leading authorities on climate change and tourism, recent books include "Carbon Management in Tourism: Mitigating the Impacts on Climate Change",  "The Future of Tourism: Can Tourism Growth and Climate Policy be Reconciled? A Climate Change Mitigation Perspective" and "The future tourism mobility of the world population: Emission growth versus climate policy". He is contributing author to the 4AR of the IPCC.

John Firrell is director of the Considerate Hoteliers Association . After a successful Naval career as an officer specializing in catering, he moved to the private sector and management of The American Club in Hong Kong, John returned to the UK and managed a range of hotels. He was chairman of the CHA in 1995 and has been director since 2000. He is a member of the Institute of Hospitality and retains an acute passion for care of the environment, social responsibility and responsible/considerate hotel keeping. In the UK and, shortly, abroad.

Benedetta Cassinelli has extensive experience of both online and offline travel market having worked throughout the industry in organizations such as Travelselect.com and Western and Oriental where she was Business Development Director and in charge of online strategy. Benedetta is Italian from Turin and another foodie. She is a director of Meridian Advisory, a company advising on sustainable tourism and a fellow director with John Firrell of Considerate Hoteliers

Jeremy Smith is an award-winning writer and consultant in ecotourism and sustainable business. He is the co-author (with Richard Hammond) of Clean Breaks – 500 New Ways to See the World (Rough Guides, 2009), the bestselling guide ever to the finest examples of sustainable and community tourism around the world. The book won Planeta’s Travel Book of the Year and received positive reviews in publications ranging from the New Yorker to the Sunday Telegraph and Wanderlust. To research the book he spent a year visiting over two hundred of the best ecotourism operations worldwide, interviewing leaders in this field on 5 continents.

Valere Tjolle (convenor and moderator) is editor of Vision on Sustainable Tourism newswire, Sustainable Tourism editor of TravelMole.com and principal of TotemTourism.com. He is an expert consultant to: UN World Tourism Organisation, UN Environment Programme, European Union, World Bank, and has worked in the travel and tourism industry for over 40 years as an entrepreneur and latterly as a writer and consultant.

Sustainable Tourism Masterclasses have been held for the last five years and have attracted full houses of attendees and top speakers of global repute.

A full synthesis report is circulated to all attendees and all attendees are invited to join the masterclass network and the closed online group.

The Sustainable Tourism Report Suite 2012 is supported by: ABTA – The Travel Association, ITB Berlin, Discover Ltd., Club Med, Innovation Norway, Thomas Cook Ltd., FourBGB, Cape Town Tourism, Bord Failte, Royal Caribbean Cruise Lines, Green Tourism Business Scheme, MCI Business School Innsbruck

Previous masterclass attendees include: Tourism Paris, UNWTO, TUI, Virgin, Ogilvy, Tourism Concern,  Green Traveller, CoaST, Our Land,  Streetwise,  STI, Sustainable Restaurant Association, Oxford University, Forum for the Future

"We are set for an historic session, given the challenges we face in the marketplace, there is a giant tussle going on between those who purvey real sustainability and big time proponents of greenwash. The masterclass will certainly explore this fully and deliver opportunities to the former at the expense of the latter!" Said Valere Tjolle, masterclass moderator and editor of Vision on Sustainable Tourism

This autumn’s full day intensive  sustainable tourism masterclass (9am – 9pm) is scheduled for 14 September at the eco-lauded Lancaster Hotel London – cost £500 per person including all meals ( lunch and light supper). To keep individual focus and encourage full participation the masterclass is restricted to a maximum 25 participants.

JUST A COUPLE OF PLACES LEFT BOOK HERE NOW
For further information:
RING +44 1225859766,
EMAIL [email protected],
SKYPE valeretjolle
TEXT +44 7710 173005

SPECIAL MASTERCLASS OFFERS (SUBJECT TO AVAILABILITY ON BOOKING):
Community tourism destinations very special offer £100 (save £400)
Travel agents special offer £200 (save £300)
Tourism Masters students special offer £150 (save £350)
To apply for a discounted rate email [email protected]
 

THIS YEAR’S SUSTAINABLE TOURISM MASTERCLASS AND OTHER OFFERS