Global Survey of Industry’s Readiness for China Launched
ChinaContact, a leading consultancy on China market access for the tourism sector, has launched the first ever global survey of the travel industry’s readiness for Chinese tourists. This survey will provide a snapshot of what travel organisations have been or are intending to do to prepare for the growth in tourism coming from China. The data is valuable for destinations to assess the market and for travel companies to understand the trends and realise where investment is needed.
Tourism from China is growing at 14% this year, with forecasts for strong growth until 2020. Recent media reports of an imminent tourism deal between China and the US are prompting renewed urgency to prepare for Chinese visitors. Competition for Chinese tourists is becoming fierce with 92 destinations now approved for marketing travel in China and further 40 that have signed bilateral tourism agreements. Traditionally popular destinations for Chinese visitors will have to fight harder to keep the trade while new destinations must create convincing marketing campaigns to attract this new market. The Chinese tourism market is typified as high spending and trend following.
For those seeking more information about the Chinese tourism market, the World Travel Market in London is hosting the second annual China outbound tourism forum titled ‘China – the Future of Travel’ on 14th November 2007. The results of the survey will be announced during the event which will feature prominent speakers on Chinese tourism and present case studies and practical advice for market access.
International travel professionals are encouraged to participate in the survey. As an incentive, ChinaContact are offering a free copy of their China Outbound Travel Handbook (the basic guide for understanding this market) upon completion of the survey.
• • For more information about the WTM-ChinaContact forum visit http://www.future-of-travel.org
• To read updates and news about the Chinese tourism industry, visit http://www.chinacontacttourism.ning.com
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