Google: new search shows results as you type
Google announced its streaming search service, “Google Instant,” which may be a breakthrough in technology.
The new offering is coming out of limited Beta testing and is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia, the company says.
“We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly,” said Google.
According to the company, the most obvious change is that one gets to the right content much faster than before because one doesn’t have to finish typing a full search term, or even press “search.”
Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback.
“You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way,” added Google.
Google says its testing has shown that “Google Instant” saves the average searcher two to five seconds per search.
“That may not seem like a lot at first, but it adds up. With Google Instant, we estimate that we’ll save our users 11 hours with each passing second,” said Marissa Mayer, VP Search Products & User Experience, Google.
By Charles Kao
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