Google says spend as much time on your web sites as your brochures

Wednesday, 10 Dec, 2008 0

Google’s Claire Hatton told ATEC Meeting Place delegates last week that they should spend as much time on their websites as their brochures, with web sites comparatively being neglected and lacking updates and not being used as an up to the minute marketing and sales tool.

She said, “Your website is probably the first contact your customers have with you, yet you spend much more time on your brochures.”

She also said, “Stick to the basics by providing great content, make it easy to navigate, with details of what’s in the site on every page, because the Home page may not be the first page the visotrs lands on.”

Claire also urged businesses to offer on line bookings with secure payment methods, along with  maps, video and social networking, adding,  “The internet is the new ticket office, the new travel magazine, the new guidebook and even the new word of mouth.”

A Report by The Mole



 

profileimage

John Alwyn-Jones



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...