Green hotels: Why customers are seeing red
Environmental sustainability expert Stewart Moore from EC3 Global and EarthCheck says the time has come to demystify the sustainability credentials of hotel and travel groups.
"There have been a rising number of green claims from hoteliers and tourism products in the past three years. Many of these claims verge on the edge of greenwash," Moore said.
"Consumers need a certified method of knowing which hotels or tourism services are actively pursuing green policies throughout their operations."
EC3 Global manages the EarthCheck certification and benchmarking programme used by more than 1,300 organisations in more than 70 countries, for sustainable travel.
A survey conducted by the world’s largest online travel guide Greenty.com this year found that 62% of travellers believed that hotels overestimate their green credentials and only 30% say that hoteliers provide travellers with a fair green assessment of their property.
EarthCheck has partnered with Greenty.com to demystify the sustainability credentials of hotel and travel groups.
Through the new partnership, Greenty.com is now able to highlight hotels that have been audited by EarthCheck.
Founder of greenty.com Serge Fabre said, "Today, everything and anything is green. ‘Green’ is a hip word and there are so many green travel labels, some reliable and some not, making the search for a green accommodation very difficult, if not misleading."
Ian Jarrett
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