HAL taps facial recognition to speed up port embarkations
Holland America Line hopes to make guest embarkation more seamless with the use of mBark facial recognition and the VeriFLY vaccine verification program.
It will be installed in all US, Canadian and European homeports.
mBark is a mobile system that allows guests to check in for their cruise in less than 10 seconds, while the VeriFLY digital wallet provides digital proof of vaccination and test results.
“Holland America Line continues to look for ways that make the cruising experience better for our guests as we navigate protocols and best practices,” said Gus Antorcha, president of Holland America Line.
With the facial recognition tech, guests who load their photo and all necessary pre-travel information to Holland America Line’s website prior to embarkation will be able to use the touchless system.
Following a quick face scan, guests can move through the check-in process in about 10 seconds, significantly reducing embarkation time.
SKO Systems, based in London, designed and implemented mBark for HAL.
VeriFLY gives guests the option to upload the required information to the app, including proof of vaccination and test results.
Once registration is complete, guests simply need to show the VeriFLY QR code to the check-in agent.
VeriFLY works with dozens of airlines, cruise lines, hotels and a variety of industries.
VeriFLY launched on Rotterdam in March and will now roll out to other ships in the fleet by the end of March and begin with the remaining ships as they return to cruising.