We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal Data Protection laws. Our data sources are as varied as the different modules we offer for tourism analysis.
- Tourist Behaviour: we analyse spontaneous interactions on Social Media and Opinion platforms related to the tourism sector in order to extract indicators based on visitors’ interests and perceptions.
- Accommodation offer for a specific destination (hotels and alternative accommodation): we work with data from OTAs (Online Travel Agencies) and tourism reservation platforms.
- Air Connectivity: we analyse patterns related to air schedules, flight searches, flight bookings via data from the main GDSs (Global Distribution System) and companies specialised in monitoring air connectivity.
- Spend at destination: we analyse patterns of Spend for visitors to a destination based on credit and debit card usage (or equivalent digital means). This data comes from the main providers of payment channels.
- Presence and mobility: we monitor presence and mobility of visitors through their mobile devices’ connectivity to antennas located in the destination. This data comes from mobile network companies that are present in the destination.
21 Aug 23Partner News
Experiential travel replaces conventional motivations for travel – Mabrian TechnologiesMabrian analyzes the evolution of traveller behavior and their motivations for travel since 2019 ...Read moreExperiential travel replaces conventional motivations for travel – Mabrian Technologies - News & announcements
- Mabrian analyzes the evolution of traveller behavior and their motivations for travel since 2019
- ‘Experiential’ definition includes activities such as Wellness, Active & Lifestyle, Nature & Food and Cuisine.
24 Jul 23Partner News
Mabrian enters next phase of strategic growthMabrian announces strategic growth plan as part of evolution to become the number one ...Read moreMabrian enters next phase of strategic growth - News & announcements
- Mabrian announces strategic growth plan as part of evolution to become the number one travel intelligence tool globally.
- In addition to the Middle East and North America push the company will also expand further into providing services to hotels, airlines and other private sector businesses.
- Diana Munoz joins Mabrian as a Strategic Advisor to lead the company’s new strategy and contribute to its growth.
04 Apr 23Partner News
Mabrian: Hotel price rises for Easter are not just a question of inflationAverage hotel prices for Easter are increasing in all 20 destinations analysed and, in most cases, far ...Read moreMabrian: Hotel price rises for Easter are not just a question of inflation - News & announcements
- Average hotel prices for Easter are increasing in all 20 destinations analysed and, in most cases, far above the rate of inflation.
- Only a few exceptions are detected in Naples, Tirana, and Budapest, where 5-star hotel prices have decreased slightly.
- In Barcelona, Brussels, and Rome, hotel prices have increased by an average of 30% to 33%, whereas Zagreb, Warsaw, and Tirana have the lowest prices for all three hotel categories during Easter.
20 Jan 23Partner News
The fastest growing source markets with flights to Madrid for 2023Mexico and Colombia lead the destinations with the highest growth in air capacity to ...Read moreThe fastest growing source markets with flights to Madrid for 2023 - News & announcements
- Mexico and Colombia lead the destinations with the highest growth in air capacity to travel to the Spanish capital in 2023
01 Nov 22Partner News
The footprint of American tourists visiting Spain in summer 2022Half of the Americans who visited Spain in summer 2022 came mainly from 10 ...Read moreThe footprint of American tourists visiting Spain in summer 2022 - News & announcements
- Half of the Americans who visited Spain in summer 2022 came mainly from 10 cities – and within these cities, the demand was concentrated in only three or four specific neighborhoods
- New study from leading tourism intelligence company Mabrian analyzes the footprint oftourists from the United States visiting Spain during 2022
- Approximately 50% of US visitors were over the age of 35, had a median salary of over $75,000, and were university educated.
30 Aug 22Partner News
Could climate change mean that winter becomes the new summer in travel? – Mabrian TechnologiesWhen it comes to climate change the travel industry needs to change its approach ...Read moreCould climate change mean that winter becomes the new summer in travel? – Mabrian Technologies - News & announcementsWhen it comes to climate change the travel industry needs to change its approach to ‘summer holidays’ if it doesn’t want to get caught out in the cold ‘Winter is coming’ is the Stark family’s moto in Game of Thrones and in the travel industry this might be the case when it comes to ‘summer holidays’ due to climate change. This year saw heat records broken in most of the main European summer tourism destinations, in some cases by quite significant margins, and climate experts are predicting that many places popular with tourists soon will be scorching hot every summer. What does this mean for a tourism industry largely based around summer peak season visitors? Could winter become the new summer or will tourists start visiting new destinations where the climate is more bearable? We spoke with six experts to find out more. Carlos Cendra, Sales and Marketing Director at travel intelligence provider Mabrian says: “If anyone thinks that hotter weather is good news for beach traditional beach destinations then they should think again. During this summer’s heat wave in Europe we saw a clear drop in visitor satisfaction levels during the hottest weeks. The weather is one of the most important contextual factors for the tourism industry. Hundreds of vacational destinations in the Mediterranean and North Africa have traditionally based their tourism development on favorable weather conditions. Now this is changing, and faster than we thought. This is probably going to change global travel trends within the next years, so we’d better analyze the effects of this on the expectations and preferences of travellers.” Matthew Chapman, CTO of travel booking technology provider Vibe comments: “Online travel agents and other digital points of sale for travel should consider adding a filter that lets people search by average temperatures for the dates they are looking. Likewise hotels, experiences providers, perhaps even airlines and airports should all start considering populating their content with information about air conditioning, shaded areas, and so on – and make that content searchable and filterable in the booking process. More and more people will be concerned by such details at the search and booking stage.” Alex Barros, Chief Marketing and Innovation Officer from Beonprice, the revenue management & total profitabilty platform for for the hospitality sector, adds: “From a revenue management perspective for hoteliers this is a potentially enormous change as pricing for leisure travel has all been defined by the same summer peak season approach since the beginning of mass tourism in the 1960s. More research will be needed around how temperatures impact consumer demand. What is the ideal temperature for maximum pricing? Is it impacted by temporary volatility in temperatures, or just long-term averages? All of this will of course impact how hoteliers approach building and opening new properties too, not just location but temperature-controlled buildings and communal areas.” Fabián Gonzalez, Co-Founder of Forward_MAD, a luxury tourism event taking place in Madrid from 5th to 7th October, says: “Luxury hotels and resorts, and luxury experiences generally, are better positioned to adapt to the challenges of climate change as they have the resources to invest in what is needed – better climate controlled buildings, air conditioned transfers, and so on – and have more demanding clients in terms of sustainability expectations, who are prepared to pay for this. Contrast that with mass-market tourism providers with low-margins where such costs would be the difference between profit and loss. Additionally a shift towards tourists spreading their holidays out throughout the whole year, adapting to ‘wintering’ rather than ‘summering’, could suit many boutique and smaller luxury hotels with only a limited number of rooms – allowing them to fill them up in the normally quieter months. Not least as high spending travellers normally are more flexible in terms of vacation dates anyway.” Bruno Martins, Senior Product Manager from the global hospitality technology provider Shiji Group comments: “Hotels and resorts in hotter locations will have to re-think their outdoor relaxation areas, perhaps putting an end to ‘outside’ pools or at the very least placing some kind of cover over the top – and making them more nighttime friendly too, including lifeguard services, or perhaps even charging for peak hours. Equally the spa centres should be rethought, positioning them more as a place to go and cool down – with less saunas and more ice baths. Golf courses are a popular draw for hot locations and they too will be impacted, quite heavily in fact as you can’t cover a whole golf course with screens and more watering will be required at a time when water becomes more scarce. Again nighttime, or at least early morning, tee-offs will be in greater demand. Technology is going to be the golden-thread throughout all of these changes, whether that be via apps that allow guests to schedule better those precious cool moments, pricing software that maximizes revenues based on temperature, or electronic wrist bands that allow guests access (or not!) to certain locations at certain times based on demand. Basically hotels can already start optimizing revenue for the activities based on time of day, where demand will increase and improve revenue management of rates.” Janis Dzenis, Director of PR for the recently launched flight price comparison website WayAway also says: “For many US travellers going to Europe, summer is still all about the Mediterranean region and that might take a long while to change no matter how hot it becomes. Especially keeping in mind that for many US visitors to Europe this is a one-off, special trip – they aren’t basing their choice on previous experiences, but on what they saw in a movie or a friend told them. Any reality will take time to filter through. However in the short term all this recent hot weather around the world is driving eco-consciousness amongst travellers. So they´ll want to know what destinations and hotels are doing to fight this and those that don’t have a convincing answer will gradually lose out. This will also drive more demand for travellers to offset their carbon footprint too and this is a service we offer to our WayAway Plus subscribers, one that is proving very popular.”
25 Jul 22Partner News
Dollar to euro parity: what does this once-in-20-years ‘gift’ mean for European hoteliers and destinations? Mabrian TechnologiesData from travel intelligence provider Mabrian shows correlation between exchange rate and search demand ...Read moreDollar to euro parity: what does this once-in-20-years ‘gift’ mean for European hoteliers and destinations? Mabrian Technologies - News & announcements
- Data from travel intelligence provider Mabrian shows correlation between exchange rate and search demand from US source market
- Mastercard confirms that American travellers in Spain spend twice the amount other European travellers do
- Luxury tourism event Forward_MAD calls this a ‘gift not to be missed’ for hoteliers concerned about the post-September outlook
- Polling from US metasearch company WayAway shows that almost half of Americans now more keener to travel to Europe as a result of parity
- Revenue management experts Beonprice provides hoteliers with tips on how to market themselves
- Almost half (49%) are now keener to travel to Europe than before as a result of the dollar to euro parity.
- The area where they felt they are most likely to benefit from this change is in shopping (63%) closely followed by dinning out (60%).
- From which US cities are they getting demand?
- How far in advance do their US customers typically book?
- Which channels are they using to buy?
- And finally which products (room types, rate types etc,) are the most popular?
07 Jul 22Partner News
Mabrian reinforces its team to accelerate its expansion in Europe, the Middle East and Latin AmericaIncorporation of four people to enhance the company’s presence in different regions to offer ...Read moreMabrian reinforces its team to accelerate its expansion in Europe, the Middle East and Latin America - News & announcements
- Incorporation of four people to enhance the company’s presence in different regions to offer solutions based on tourism intelligence.
- The team has grown by 20% since 2021, now forming a total of 27 people.
- Mabrian now has a multicultural team with 11 nationalities speaking 10 languages.
- Chris Ramaciotti is the new Business Development Manager for Northern Europe. He has an international MBA and extensive experience in the luxury hotel sector. For Chris, “the technology developed by Mabrian is a central element when it comes to meeting the needs of a traveler since we accompany destinations and companies so that they can better understand their behavior and adapt their strategies”.
- While Parisa Bakhtiari is the new Business Development Manager for the Asia, the Middle East and Africa areas. A telecommunications engineer with a background in tourism, she has spent many years of her career focused on the travel industry. “I am passionate about exploring data in tourism, and with this passion I am dedicated to facilitating the incorporation of tourism intelligence in tourism policies and strategies, whilst helping the sector to take advantage of the opportunities of big data.”
- Mary Menchón is Mabrian’s Business Development Manager for Spain, Portugal and LATAM. Trained in tourism andcommunication, her work experience has focused on the tourism sector from different perspectives. “At Mabrian, a company that I have known since 2018, I know how to provide the vision of working and implementing the use of big data for DMO’s from scratch, since I myself experienced that process. For me, being able to help tourist destinations implement this tool and being able to continue contributing my part for the recovery of tourism is my greatest motivation”.
- And Catalina Taltavull is Mabrian’s new global public procurement coordinator. She has a mixed profile between aeronautical engineering, business development and extensive experience in the tourism and accommodation sector. Her functions at Mabrian are summed up in her own words: “We are facing the birth of a new service sector for tourism managers: Tourism Intelligence. The highly unstable context that the sector is facing makes administrations increasingly see the need to professionalize and have information to make better decisions. At Mabrian what we have is a solution developed and approved with more than five years of experience in the market, ready to provide an agile solution to the sector.”
30 Jun 22Partner News
Research from Mabrian: Outbound USA travel forecast for the 4th of July weekendCountries ranked according to US demand for international travel during the 4th July long weekend ...Read moreResearch from Mabrian: Outbound USA travel forecast for the 4th of July weekend - News & announcementsCountries ranked according to US demand for international travel during the 4th July long weekend This coming Monday 4th of July is Independence Day in the United States and many Americans, taking advantage of the fact that the holiday falls on a Monday, will celebrate it by traveling to international destinations. Mabrian, the leading tourism intelligence company, has analyzed the outlook for trips from the United States to the main international destinations using their own Mabrian indicator that measures the strength of market demand for a destination based on searches. The conclusions that have been drawn are the following:
- Mexico is the destination that arouses most interest from Americans to travel to during these dates, with a score of 36.0 per million searches.
- Spain is the next country in terms of demand, among the countries analyzed, and the first among the European destinations analyzed for this study, with a score of 20.5.
- Portugal (13.1) exceeds Greece (11.7) in terms of demand, with Italy at (10.3) and France (9.6). Whilst at the bottom of the list is the Dominican Republic (9.5).
27 Jun 22Partner News
Research from Mabrian on average hotel prices for Mediterranean destinationsMabrian has conducted a study of average hotel prices by room type for all ...Read moreResearch from Mabrian on average hotel prices for Mediterranean destinations - News & announcementsMabrian has conducted a study of average hotel prices by room type for all the main Mediterranean destinations: overall prices are up on 2019, but not everywhere – and Greece is the big surprise, with increases up to 110% in five star rooms. Carlos Cendra, Sales & Marketing Director at Mabrian comments: “With few exceptions all the main Mediterranean destinations are seeing modest increases on average prices from 2019 across three, four and five star hotels. “France is the main exception, with a 12% and 11.3% drop in prices for three and four star hotels respectively – but it’s worth pointing out that it is not all bad news, as its five star hotels are still the most expensive in the region at €419 per night (and up by 13.2% compared to 2019). “Meanwhile Egypt’s prices are up strongly across all three categories, at 25%, 40.9% and 48.3%. But Greece is the real star here, with four and five star hotels seeing a 62.7% and a 110% increase respectively.”
09 Jun 22Partner News
Summer tourism forecast: Balkans and south eastern Europe – Mabrian TechnologiesMabrian analyzes the forecast for tourism this summer in the Balkans and south eastern ...Read moreSummer tourism forecast: Balkans and south eastern Europe – Mabrian Technologies - News & announcements
Mabrian analyzes the forecast for tourism this summer in the Balkans and south eastern Europe
- Analysis reviews data related to air connectivity, the recovery of capacity and hotel prices for the main destinations in the region.
- Assessment of the impact of the lack of Russian tourists in south eastern Europe and how each market is recovering after the pandemic.
- Inspirational demand for Montenegro, Greece and Croatia is maintained.
Croatia, Montenegro, Greece: the most inspiring destinations in the regionIn terms of inspirational search demand, Croatia, Montenegro and Greece are at the top of Western European source markets when compared to other destinations in the region . However, apart from the United States and France for Greece, and Germany and France for Croatia, all other markets show a drop in inspirational search interest to these destinations compared to the same period in 2021 (according to the Mabrian share of searches indicator). The average length of stay in Croatia is 8 days, that is 30% less than the average stay in Montenegro and 18% less than in Greece. Whilst Croatian 3- and 4-star hotel prices are the second highest in the region, which may interfere with inspirational demand. In the case of Greece, the length of stay is decreasing as hotel prices have increased compared to 2021 (especially in 5-star properties, which have increased prices by 10%) and are the highest in south eastern Europe. Looking at the two main markets of origin for the region, for the British market the data shows that there has been a slight drop in interest and searches, while the average length of stay is also shortening. Likewise, Russia, despite its lack of direct connectivity, continues to show interest in traveling to Montenegro and staying for a longer period of time than in 2021. According to Anna Borduzha, head of business development for Mabrian in Italy, the Balkans, Eastern Europe, and the US: “This analysis shows the different rates of recovery of some of the main holiday destinations in south eastern Europe. Undoubtedly, the instability caused by the conflict in Ukraine has affected them in two ways: on the one hand, generating uncertainty for potential visitors this summer from Northern Europe and Western Europe, and on the other, affecting the Russian source market, with an historically large weight in the region. In this context of continuous changes, it is essential to have the most up-to-date data and analysis in order to define the correct tourism recovery policies.”
10 May 22Partner News
Middle Eastern destinations still on the way to recovery – Mabrian TechnologiesData shows that the region is still on the way to recovering pre-pandemic values ...Read moreMiddle Eastern destinations still on the way to recovery – Mabrian Technologies - News & announcements
- Data shows that the region is still on the way to recovering pre-pandemic values but also shows significant changes in terms of origin markets capacity and hotel prices
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