Hard Rock rolls into Penang
PENANG – Malaysia’s first Hard Rock Hotel is due to open later this year on Batu Ferringhi beach.
The landmark Casuarina Hotel is being transformed into the Hard Rock Hotel Penang.
John Primmer, Hard Rock Penang general manager, says the property will be quite different from existing Malaysian hotels.
“We will offer lots of entertainment, non-stop music, facilities for all age groups and authentic Hard Rock memorabilia throughout the hotel, unpredictable fun but snappy service. Live bands will play every evening in the Hard Rock Café.â€
Primmer adds that he expects most guests to be younger couples who are IT savvy, enjoy all genres of music and are looking for a different kind of holiday.
He says the hotel will also appeal to families, as well as the MICE market.
The hotel will have 250 rooms – including 17 suites – and most will have sea views and private balconies.
Meeting facilities include the Hall of Fame ballroom seating up to 300 banquet style, and three meeting rooms. Themed events, team building, beach parties and rockin’ meetings will be the Hard Rock’s specialty.
When the hotel opens mid 2009 it will be the 10th Hard Rock Hotel worldwide, the first in Malaysia and the third in Asia.
Ian Jarrett
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