HBX Group expands travel connectivity with Telefónica’s eSimFLAG via Roiback
HBX Group, a global independent B2B travel technology marketplace, announced that its hotel-tech brand Roiback will begin offering Telefónica’s new eSimFLAG solution to hotel partners, giving travelers seamless mobile data access in 170 destinations worldwide.
The partnership allows HBX Group to provide eSimFLAG to Roiback clients under preferential conditions, helping hotels enhance guest satisfaction with reliable, unlimited mobile data wherever they go. The fully digital, prepaid service—developed by eSimFLAG and powered by Telefónica—activates in seconds, offers full spending transparency, and charges travelers only for the days they use, avoiding unexpected bills.
With no expiration date and unlimited data across all participating destinations, eSimFLAG keeps travelers connected throughout their journey, regardless of their mobile operator or country of origin. Its simple flat daily rate and broad coverage remove the usual complexities of international roaming.
“Connectivity has become an essential part of the travel experience,” said Cristina Perea, Managing Director of Roiback, part of HBX Group. “By teaming up with Telefónica, we’re helping travelers stay connected anywhere in the world while giving our hotel partners another way to elevate their guest experience. It’s a great example of how technology can make travel easier, more reliable, and more enjoyable.”
Unlike many competing offers that charge per gigabyte or apply higher daily fees, eSimFLAG differentiates itself through cost-efficiency and strong performance, supported by Telefónica’s global telecommunications infrastructure.
This announcement reflects HBX Group’s ongoing strategy to expand its travel-tech ecosystem, offering digital tools that simplify the industry’s complexity and connect travelers, suppliers, and partners worldwide.
The move complements HBX Group’s broader portfolio—which includes Hotelbeds, Bedsonline, The Luxurist, Roiback, and Civitfun—as the company continues investing in data-driven technology and solutions that modernize the B2B travel landscape.
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