Hertz appoints new Asia Pacific VP
Hertz Corporation has named Chris Rusden as new vice president for Asia Pacific.
Rusden served previously as vice president, Australia and New Zealand and has been at Hertz for the last 17 years.
The appointment comes after organizational restructuring of Hertz’ businesses in Asia Pacific.
"To further reinforce our position and maximise growth opportunities, we have merged our operations into one single APAC team under Chris’ leadership. Chris has shown to be an exceptional leader and we are confident that the Hertz brand will be further enhanced and our market position will continue to grow," said Michel Taride, president of Hertz International.
The realignment aims to consolidate business functions and resources and drive efficiencies.
"I am honoured and excited to have been chosen to lead the newly formed APAC leadership team," said Rusden.
"The potential this consolidation brings reflects the successes of the entire Hertz team and is recognition of all our recent results."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers