Hertz drives into Sri Lanka
COLOMBO – Hertz has signed a licensee agreement with Sri Lanka’s Andrew The Car Rental Company, and is working with Discover the World Marketing to handle international car rental reservations,
It has also joined forces with SriLankan Airlines’ FlySmiLes frequent flyer programme.
Wong Soon Hwa, Hertz vice president and general manager, Asia and Japan, said, “The integrated approach has been engineered to position Hertz to fully maximize the Sri Lankan market’s potential in leisure as well as corporate rentals.â€
The licensee agreement provides Andrews with the right to operate the Hertz brand throughout Sri Lanka.
Hertz Sri Lanka will initially be operating from Colombo and gradually expand countrywide, driven by demand.
Self-drive, chauffeur drive and airport transfers on compact and midsize cars are available.
Hertz is currently offering SriLankan Airlines’ FlySmiLes members triple miles for qualifying rentals at participating locations worldwide as well as contributing US$1 to the “Sinha Salsevana†Girls Orphanage for every domestic and international rental.
Ian Jarrett
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