Hertz Firefly flits into the U.S.

Thursday, 03 Sep, 2013 0

The Hertz Corporation is rolling out a new brand in the U.S. to appeal to price-conscious leisure car-rental customers.

Hertz will bring its Firefly brand, which it launched in Europe in March, to its first U.S. destination, in Orlando, on September 15. It then will roll out to San Francisco, Las Vegas, and Los Angeles.

The company said that by year-end it plans to have about 20 Firefly locations in U.S. airports in leisure markets.

The deep-value leisure segment is the fastest-growing market segment in the airport car rental market, Hertz said. 

There already are 40 Firefly locations in Spain, France, Italy, Germany, the U.K., Switzerland and Portugal



 

profileimage

Cheryl



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...