Hilton chief says travel tastes are changing
BERLIN – Hotel guests are fundamentally reappraising the value of hospitality, ditching conspicuous consumption for basic good practice and service, according to the chief executive of Hilton Hotels.
Chris Nassetta told the Financial Times he believed the public’s desire to travel and to stay in hotels was undiminished despite a wholesale decline in trading across the industry brought on by the global downturn.
But he said the mentality of the consumer had fundamentally changed, not just towards hospitality but other consumer products, as the public spurns the glitz and glamour of consumption for “sensible, value-related offers”.
Conspicuous consumption may be taboo, but that has not stopped Hilton from introducing a new brand to its luxury and lifestyle collection this week.
Hilton has added Denizen Hotels to its portfolio. A mock-up room was unveiled at the International Hotel Investment Forum in Berlin within a shipping container.
In a media release, Hilton said Denizen Hotels would “offer a global voice with a local accent – cultivating a community for guests to connect within each unique locationâ€.
Further, it would be “appearing throughout the world in international social epicentersâ€.
And in case we were unsure, Hilton reminded us, “denizen literally means citizen of the worldâ€.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive