Hilton launches new meetings brand
Hilton has launched Signia Hilton, a new meetings-and-events-focused brand.
The hotel chain claims it will incorporate state-of-the-art technology and design into every aspect of the guest experience.
"In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs," said Hilton president and CEO Christopher J Nassetta.
"We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality."
Each hotel will have at least 500 guest rooms and 75 square feet per key of flexible meetings and events space.
They will all also have a bar, restaurant and wellness facilities such as a spa and pool, while meetings and events spaces will include large ballrooms and pre-function areas.
"Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests," said David Marr, senior vice president and global head, Full Service Brands, Hilton. "After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travellers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry."
The portfolio will include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.
Guests will be able to enjoy the benefits of Hilton’s loyalty scheme, Hilton Honours.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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