Hilton renames Embassy Suites, Hampton brands
Embassy Suites Hotels and Hampton Hotels are being rebranded as part of a ‘renewed business strategy’ by parent Hilton Worldwide.
The two brands will now be known as Embassy Suites by Hilton and Hampton by Hilton, and will have new logos reflecting the change.
"The Hilton brand symbolizes quality, consistency, and familiarity, providing further reassurance to guests and owners alike," said Jim Holthouser, executive vice president, global brands, Hilton Worldwide.
"We are confident that this simple global modification to the Embassy Suites and Hampton brands will have a positive impact on brand performance."
Hilton said the move to align brand recognition comes from research following the DoubleTree by Hilton rebranding in 2011.
The Hilton endorsement creates added expectations and consistency around service, guest rooms, and comfort, the company said.
There are currently 220 Embassy Suites with a development pipeline of an additional 35.
There are more than 2,000 Hampton properties.
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