Hilton unveils another new brand
Global hotel chain Hilton is introducing yet another new brand.
The company’s 18th brand, Tempo by Hilton, is being targeted at ‘a growing segment of modern achievers.’
It is ‘an approachable lifestyle brand’ that has been designed with input from experts in the well-being, food and other lifestyle spheres, it says.
"Tempo by Hilton is the latest example of our ability to anticipate what our guests are looking for. We’re thrilled to welcome this new brand to our Hilton family," said CEO Christopher J. Nassetta.
"I think this will be one of our larger brands in the US. — and ultimately globally," Nassetta added.
He says there could be as many as 500 locations for Tempo over the long term.
Confirmed locations for new hotels so far include New York, Maui, Los Angeles, Nashville, San Diego, Houston and Atlanta.
Rooms will be ‘reinvigorating and relaxing’ with cocoon-like beds featuring wraparound headboards.
Hotels will have a complimentary tea and coffee bar in the lobby, a casual café, and craft cocktails.
Each location will feature versatile meeting space for small groups or social events.
Tempo will be part of Hilton’s loyalty program as well as the Travel with Purpose sustainability program.
The first Tempo by Hilton hotel is expected to open in mid-2021.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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