Hitwise figures show increasing traffic to travel websites

Sunday, 27 Apr, 2006 0

The share of visitors to travel websites increased 10% in the third week of April compared to the same week last year according to the latest market figures.

 

The figures, from internet tracking company Hitwise, showed travel websites overall took a 4.69% share of all internet visitors.

 

They also revealed that while the top 20 internet travel agencies saw an increase in visitors of about 5% the online agency market lost about 6% market share overall.

 

Hitwise director of research Heather Hopkins said: “Visitors are consolidating among the top sites. 55% of visitors to online travel agencies go to the top 20 sites.”

 

Hopkins also said search engines were increasingly important with about 40% of visitors to travel sites in March originating from sites such as Google and Yahoo.

 

She said: “Search engines accounted for about 5% more visitors in March compared with last year.”

 

With the increasing dominance of search engines consumers also seem to be doing less searches across multiple travel sites.

Visitors to travel websites originating from other travel sites decreased 8% year-on-year according to the figures.

Report by Linda Fox



 

profileimage

Linda Fox



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...