Holidaymakers don’t understand carbon offsetting
The majority of Brits don’t understand carbon offsetting and many are convinced it is too expensive to consider, according to new research from Expedia.
The study of 2,000 adults, carried out by YouGov on behalf of the retailer, found that many in the UK are either confused or disinterested in carbon offsetting.
When asked what they understood by carbon offsetting, only 35 per cent answered correctly. One in ten thought it meant walking instead of driving to work, whilst one per cent of men even thought it meant extinguishing the barbecue properly.
There is also confusion about how to offset commissions and how much it will all cost.
One third of Brits thought offsetting would cost them dearly and one in ten people said it would set them back up to £500 to offset a flight to New York, when in reality it costs under £10. Only three per cent of respondents knew the true cost of offsetting a flight.
The research went on to reveal that 28 per cent of respondents had no intention of offsetting their carbon footprint and a further quarter were still undecided about what action to take.
Almost nine in ten (89 per cent) do not feel the government is doing enough to raise awareness of the problem or giving sufficient advice on how to cut carbon emissions.
Jeremy Skidmore
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