Hong Kong to host Destination Britain event
Hong Kong will host this year’s Destination Britain event, designed to promote UK tourism.
Up to 50 British companies will have the opportunity to meet with more than 90 buyers at the JW Marriott hotel Hong Kong on May 11-14.
The event offers British tourism businesses a crucial route to 15 markets in the Asia Pacific, Middle East and Africa (APMEA) and an opportunity to further boost the 3 million visits and £2.4 billion spent in Britain by visitors from China, Hong Kong, India, Japan, Malaysia, Australia, New Zealand, Singapore, South Korea, Thailand, South Africa and UAE.
VisitBritain said the UK tourism industry is pulling out all the stops to offer affordable packages without cutting back on the quality of experience.
The plummeting pound also means that Britain is now about 27% cheaper for travellers from Hong Kong and 40% cheaper for the Japanese.
In February, VisitBritain and partner British Airways will be reinforcing this by offering return fares from Tokyo to London starting from 35,000 yen (approx £250) to overturn the perception that Britain is one of the most expensive destinations to visit.
Garry White, VisitBritain’s regional director of Asia Pacific, Middle East and Africa said: “Hosting Destination Britain in Hong Kong in 2009 reinforces the importance of APMEA to Britain’s £114 billion visitor economy.â€
Further information at www.destination-britain.com
By Travelmole Asia
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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