Hong Kong Tourism appoints new UK director

Thursday, 03 Jul, 2023 0

The Hong Kong Tourism Board (HKTB) has appointed Anette Wendel-Menke as Director, UK and Northern Europe.

She will be based out of the tourism board’s London office.

Anette will oversee the HKTB’s strategic direction across marketing, PR, trade relations and MICE.

“I am looking forward to working with the UK and Northern Europe travel industries,” she said.

“I am confident that we will continue to build off the excellent work to promote Hong Kong tourism.”

She has worked for the HKTB since 1999, working up to Director, Central Europe based in Frankfurt.

The HKTB is currently recruiting for her replacement in that role.

Kenneth Wong, GM MICE & Regional Director, Europe added “She will work with the team in London to develop comprehensive strategies for the success of our Hello Hong Kong campaigns.”



Learn more about :   Hong Kong Tourism Board ( United Kingdom )  



 

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



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