Hotels blowing smoke away

Sunday, 29 Mar, 2006 0

Some hoteliers are finding the growing trend towards smoke–free is also increasing their bottom line: higher occupancy rates.

Said Denis Herron, director of sales and marketing, Hilton Palm Beach Airport:

“Our occupancy jumped nine percentage pints in 2005, from 78 to 87 percent, partly because of our decision to go smoke-free.”

The movement in that direction is obvious.

Just two months after FreshStayRM launched its online directory of hotels offering clean indoor air products and practices, 200 smoke-free properties joined the network.

The company says five smoke-free properties are being added daily.

The company’s site, www.freshstay.com, awards hotels in pineapple symbols. Smoke-free hotels automatically get three pineapples.

The company says smoke-free is joining such industry standards as cable TV, in-room movies and high-speed internet access.

Report by David Wilkening



 

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