Hotels green marketing initiative judged

Lancaster london bees (photo NOEL FAUCETT)

Best Green Marketing Initiative’ Honour and Date for Winners’ Presentation Gala Lunch announced by the Considerate Hoteliers Association for its ‘Considerate Hotel of the Year Awards 2010/11’

Celebrating the Best in Environmental, Sustainable and Socially Responsible Performance and open to All Hotels and Small Accommodation Operations in the UK, the ‘Considerate Hotel of the Year Awards 2010/11’ will be presented at a Gala Lunch on Monday, 23 May 2011 at The Savoy, London

With over two months to go to the deadline for entries on Thursday, 31 March 2011, the Considerate Hoteliers Association (CHA) has great pleasure in announcing details of a special ‘Best Green Marketing Initiative’ award to be added to the Association’s six prestigious ‘Considerate Hotel of the Year Awards 2010/11’ – launched in November 2010.

Celebrating the best in environmental, sustainable and socially responsible performance, the CHA awards are open to all UK hotels; and small accommodation operations – ranging from B&Bs and Guest-Houses, to pubs/inns/restaurants with rooms.

The ‘Best Green Marketing Initiative Award 2010/11’ will be presented to the hotel/accommodation operator whose award category entry includes the most outstanding green marketing initiative.

“Our judges will be trawling (sustainably) through the entries for the CHA hotel/accommodation operator award categories and identifying the hotel/accommodation provider who has thought up and implemented the best green marketing initiative for 2010/11,” explained Considerate Hoteliers Association Director and Secretary John Firrell.

“Last year, we honoured the Lancaster London – located alongside Hyde Park – for the innovative nature, quality and effectiveness of its green marketing. This included the introduction in July 2009 of half-a-million honey bees which checked in at the Lancaster London – making it the first central London hotel to install beehives on its roof! “

This is a great example of the type of outstanding green marketing initiative the 2010/11 CHA award judges will be looking for, whilst scrutinising the following award entry categories: ‘The Considerate Hotel of the Year 2010/11’; ‘The Considerate Small Accommodation Provider of the Year Award 2010/11’; ‘The Considerate Sustainable Food 2010/11 Award’; ‘The Considerate Green Team of the Year 2010/11’; and ‘The Considerate Green Champion of the Year 2010/11’.”

In November 2010, CHA announced that new to the 2010/11 categories of its highly acclaimed annual awards were: ‘The Considerate Small Accommodation Provider of the Year Award 2010/11’ for establishments with ten bedrooms or less – such as B&Bs, Guest-Houses and restaurants/pubs/inns offering overnight accommodation; and ‘The Considerate Supplier of the Year Award 2010/11’, sponsored by Beacon Purchasing,  which will enable hoteliers and small accommodation providers to nominate the supplier they believe most embodies eco-concerns within their products.

The chosen supplier can be international, national, regional or local.

The two new award categories complement four existing ones from 2009/10, which include the CHA’s traditional highest accolade – ‘The Considerate Hotel of the Year,’ again sponsored by Gilchrist & Soames Ltd, for the best all-round responsible performance. The other three categories are: ‘The Considerate Sustainable Food Award’, ‘The Considerate Green Team of the Year’, and the ‘The Considerate Green Champion of the Year.

The 2010/11 Considerate Hotel of the Year Awards will be presented on Monday, 23 May 2011, at a special Gala Lunch at The Savoy, London.

Valere Tjolle
Valere Tjolle is editor of the Sustainable Tourism Report Suite – latest special offers:

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