Houston latest to go after gay market
Miami and New York City did it. And now the Greater Houston Convention and Visitors Bureau has launched a marketing and advertising campaign to attract gay travelers.
It probably makes sense when you consider Houston ranks fourth among US cities with same-sex couples raising children, according to the CVB.
“After we saw the statistical information, their average spending habits and the fact that the GLBT felt Houston was a city they could feel safe in, we knew that we were the right city to target them,” Holly Clapham-Rosenow, CVB vice president of marketing, told the local Business Journal.
The Gay and Lesbian market spends an estimated $54 billion annually, or about 10% of the overall travel market, says Community Marketing.
Other cites going after that market include Key West, Miami, Dallas and Philadelphia. Each city has gone after specific segments of the market.
Houston is targeting the cruise and arts industries.
“We know they appreciate the arts and culture, so it makes sense that they would want to come here because we have the same caliber of performing arts and museum district as places like New York,” Ms Clapham-Rosenow said.
The Dallas Convention and Visitors Bureau launched a similar campaign nearly two years ago, and put up a targeted Web site to supplement the effort last year.
Report by David Wilkening
David
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