How long have you spent on Facebook in the last decade?
Social media is now one of the most popular forms of customer service, so it’s no surprise that we hear more stories of complaints ‘going viral’ these days. This week, Paul Cookson wrote a Facebook post about the increase in school holiday prices. With 250 friends, he did not expect his story to travel too far. However, a few friends seemed to understand Paul’s qualms and followed his request to share if they agreed. Soon, the post had been shared by over 143,000. Supporters of the post also began signing a petition calling for the government to take action. It’s another great example of how social media brings a community together – even if it is just to have a good rant!
As the world celebrates Chinese New Year and we enter the Year of the Wooden Horse all sorts of brands are jumping on the bandwagon for their seasonal marketing… all sorts it seems, apart from food brands. As marketing and social media blog, The Wall, has reported, following last year’s horse meat scandal fast food brands such as McDonalds and Pizza Hut have opted for a more generic approach – take a look at McDonald’s horse-free Prosperity Burger.
According to a report in the MIT Technology Review, London comes in at the tail end of social media city rankings in a study of so-called "Informational World Cities". The study carried out by students at Heinrich Heine University in Düsseldorf examined the social media infrastructures presented by these various "Informational World Cities". London falls flat, apparently, in terms of number of posts, tweets or pictures shared; and has too few followers and likes to even feature on the list of most popular cities.
Sleepless nights, boring Sunday afternoons and rainy lunch give Facebook fans the perfect opportunity to update status’, create albums and catch up on the latest happenings on the social network site. Just in time for its 10th birthday Facebook has launched a handy tool that can calculate the amount of time Facebook users have spent on the site in the last decade. This new tool with its share button is surely going to name and shame a few too many of us…
Don’t forget to get your towel out and onto the traveljunction.com beach in their #BeachHop online game. Participants have the chance to win big, with weekly and daily prizes. The game is simple to play, so you really have no excuse, click through for some fun, right now.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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