How to make sustainable tourism pay: now
If you are an outbound or inbound travel agent or tour operator, an airline, a transportation company, an hotel or guesthouse or destination marketing company – there are many things you can do now to make sustainable tourism pay (excerpted from SustainableTourism2010 – see Vision offer www.travelmole.com/stories/1142967.php
Understand how sustainable tourism works and what opportunities it provides. Then look at the Market for sustainable tourism products. At the moment you need go no further than the LOHAS market (people who live lifestyles of health and sustainability). Then profile your own clients and see who of them fit the LOHAS profile.
A Few Top Tips:
Travel agent outbound/inbound
List and understand the sustainable tourism products that you have available. You should find that they provide a particularly good return. Make them available in a sustainable way.
Tour operator outbound/inbound
List your green opportunities locally/in your destinations. Showcase them. Monitor the return
Hotel or guest house
What sustainable actions do you currently carry out? What sustainable actions would you like your guests to perform? Communicate both to your guests and engage in the ensuing conversation.
Tourist attraction
Are you signing your sustainable actions? Are you engaging your visitors in the process?
Destination marketing/management organisation
Are you teaching all of your staff about the benefits of sustainable tourism? Are you engaging all of your clients in the economic, social, cultural and environmental aspects?
For details of an unique method of engaging with sustainable tourism and informing all of your stakeholders including colleagues, suppliers, clients, students, associates and networks see www.travelmole.com/stories/1142967.php
Valere Tjolle
Valere Tjolle is editor of the Sustainable Tourism Report Suite, special offer at: www.travelmole.com/stories/1142003.php
Valere
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