How to turn minor tourist attractions into major draws
So how do you sell a series of minor league travel destinations? Answer: simply bundle them.
That’s what tourism officials have attempted in western Ohio, where tourism counts have been regularly falling for a decade.
The area is trying to save the attraction by a restored theatre, a Frank Lloyd Wright house and other nearby tourist sites creating a travel corridor tied to a scenic highway.
“Rising fuel prices and increasing competition for the entertainment dollar are putting pressure on tiny, one-stop tourist sites,” said CNN.com.
That has led to some areas such as Mississippi packaging sites associated with novelist William Faulkner.
The western Ohio area includes the historical Piatt Castles, which are picturesque Civil War-era homes that line the western Ohio hillsides.
Last year, the castles had 15,000 visitors.
But Ohio tourist officials are trying to promote the castles and other attractions around US Highway 68, which has a 50-mile stretch of various minor attractions.
Report by David Wilkening
David
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