How to turn minor tourist attractions into major draws
So how do you sell a series of minor league travel destinations? Answer: simply bundle them.
That’s what tourism officials have attempted in western Ohio, where tourism counts have been regularly falling for a decade.
The area is trying to save the attraction by a restored theatre, a Frank Lloyd Wright house and other nearby tourist sites creating a travel corridor tied to a scenic highway.
“Rising fuel prices and increasing competition for the entertainment dollar are putting pressure on tiny, one-stop tourist sites,” said CNN.com.
That has led to some areas such as Mississippi packaging sites associated with novelist William Faulkner.
The western Ohio area includes the historical Piatt Castles, which are picturesque Civil War-era homes that line the western Ohio hillsides.
Last year, the castles had 15,000 visitors.
But Ohio tourist officials are trying to promote the castles and other attractions around US Highway 68, which has a 50-mile stretch of various minor attractions.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025