How wealthy use agents
How do the very wealthiest Americans learn about new vacation resorts or destinations?
The top three sources are word of mouth (53%), travel articles (38%) and the internet (27%), according to the latest Survey of Affluent Americans.
Travel agents were also mentioned by 8% of the total sample, according to the American Affluence Research Center.
The survey focused on the wealthiest 10% of all US households. With incomes averaging $270,000, these 11 million households have a minimum net worth of $750,000.
Fifteen percent of those surveyed planned to take at least one cruise during the next year. That number has shown little variance over the past several years, according to the center, which added:
“Positive attitudes about the current economy and the outlook for the next 12 months are contributing to strong vacation travel spending plans.”
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.






























Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Phocuswright reveals the world's largest travel markets in volume in 2025
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports